Fresh Senses

The Makings of Fresh Senses

Fresh transports its customers - with every single jar - and their inspiration and science all stems from nature. This has always had a profound impact on the brand's aesthetic, with each campaign striving to take the viewer as closely and intimately into the natural scenery as possible. The sensorial has become their signature, and so it was essential to emulate this messaging through an array of visuals that would capture all of the viewer’s senses. Staying true to the brand philosophy that has been meticulously developed over time, we carefully sourced those most powerful images from the seven years of content we’ve produced together.

The piece was engineered to be as sensorial as possible. Extreme wide to extreme close angles of nature; the texture, imagery, and interactions all handpicked to emulate a feeling in its strongest possible sense. Whether it's an ocean wave crashing, or the stillness of a bamboo forest, it all strengthens that absolute and inexplicable connection between human and nature. The visuals are complemented with sensorial, binaural audio recordings of close-up natural sounds, to complete the transportation into the landscape.

The finished video, the brand’s clearest communication of its foundations to date, wouldn’t have been possible without the partnership we have with Fresh. With a mutually deep understanding of the brand aesthetic and core, we were able to work seamlessly together and create this truly powerful piece that will serve as an evergreen brand statement across communications platforms.