Fresh Senses

The Makings of Fresh Senses

Client: Fresh
Editor: Nathan Byrne
Archive Research & Post-Production: MOSS

Fresh asked MOSS to create an evergreen brand film using seven years of campaign footage developed through our ongoing collaboration. Rather than beginning with a new shoot, the project depended on finding new meaning and connections within an extensive existing archive.

Nathan Byrne edited the film, selecting images that expressed Fresh’s relationship with nature and its sensorial approach to skincare. The film moves between expansive landscapes and intimate details, from crashing ocean waves and quiet bamboo forests to close studies of texture, touch and movement.

The editorial structure was built around sensory association rather than a conventional narrative. Binaural recordings and close natural sounds extend the visual experience, connecting large-scale landscapes with the intimate experience of using the products.

The resulting film gave Fresh a cohesive brand anthem that could serve across communications platforms while drawing additional value from years of existing campaign material.